Archive for the ‘Marketing’ Category

03.09
2011

Seminar: Take Advantage of the Tax Changes

The tax year-end is always important due to the various tax allowances and reliefs that are available. This year in particular there are serious changes to the pension landscape you need to be aware of.

The headline change is that tax relief at your highest marginal rate will be allowed up to £50,000 p.a. from April 6th however if you’re a higher-rate tax payer and take appropriate action before tax year-end, you can benefit even more.

The complications of the current year ‘anti-forestalling’ £20,000 contribution limitation, as well as the removal of the personal allowance above £100,000 and a 50% tax rate above £150,000 mean that it would be wise to find out what you can do sooner rather than later. Obtaining 50% tax relief is akin to receiving a 50% discount on your investments!

To explain the changes and what they mean for you, we’re hosting two tax and investment seminars at The Gherkin on Tuesday 15th March and Thursday 17th March. At each event we will share a number of planning opportunities for higher rate tax payers, as well as investment ideas and a superior insurance proposition for your properties.  

Places are strictly limited. Please RSVP to a.roberts@abusinessinnovation.com at your earliest to secure your place.

Below is a copy of the invite:

Our last event about the budget changes and implications for your tax bill was a hit. The feedback from attendees was really positive:

“Increase the frequency of your events…”

“Great venue!”

“Perfectly timed and informative…”

Abbie, our Head of Marketing, snapped a couple of shots of the event and the view from The Gherkin.

 

We hope to see you there!

04.14
2010

A Brave New World…

What image should an IFA portray? What should a good website look like? What are blogs and tweets all about?

As a company, we spent a long time debating these issues and changing our minds along the way. Deciding what your brand is, and stands for, is the most important decision. We saw far too many companies with just their proprietor’s names or regal sounding names. We opted for Fish Financial -  ”contemporary without (hopefully) being too frivolous”.

www.fishfin.co.uk Clearly a website is the no.1 marketing tool these days (apart from us as individuals) but I don’t believe for an IFA that a website will ever be a ‘sales fulfilment’ tool to capture new clients who trawl the net. An IFA business is built on trust. It is essential to have the site as a credibility reinforcer because the first thing every person in the universe now does, after an initial contact, is click through from an email or look up the site having received a business card.

Fresh is a good word (in an industry with a dull reputation) that should refer to the name, brand and website. We decided to take out all the generic and technical product/industry information (stuff that you can find anywhere on the net). We have built a site around client case studies and testimonials that we hope potential clients can relate to.

We have taken on board some good advice from www.abusinessinnovation.com and www.topleftdesign.com and embarked on the new world of blogging and tweeting and I believe that is an important conduit – we are novices in this field but I do feel these are important and do provide colour and personality for any of us. In to the brave new world…